As an event organizer you are constantly challenged to develop unconventional experiences that engage and inspire your attendees. But the never-ending question remains: how can you stand out among the sensory overload of branded experiences (both digital and in-person) that your attendees face every day—with, or without your show.
Becoming an exhibiting vendor at a horse trade show can grow your business’ clientele, allowing you to reach new customers and interact with others in the equine industry. But designing a space that stands out in the crowd while reflecting your brand can be met with unfamiliar challenges as you enter the world of vendors and show site exhibits.
For decades, Hargrove has created all-encompassing experiential environments for events, trade shows and exhibits. We have kicked things up a notch with the addition of our own Experiential Marketing Production (XMP) line of business. Our XMP team works tirelessly with our agency clients to create captivating experiences that engage their audiences on all levels. When planning your next event, and even your next trade show or exhibit, think about every aspect of that environment, and how your audience will perceive the atmosphere. To help, our XMP team has provided a list of the top 10 considerations when planning an experiential marketing event:
Attending a trade show is an exciting and important investment for an organization. Especially if you have a booth year after year - themes change, logos change and locations change. That’s why it’s important to find new approaches to booth design and fabrication that can help save time and money. We work closely with companies and event representatives to create booths that can be used for years to come without losing any spark. Here are four easy ways you can keep your booth fresh, without breaking the bank:
You spent weeks planning and preparing to exhibit at the trade show, and now the show has come and gone. You successfully made it through the planning, installation, show open hours, receptions, parties and dismantle – your work is now complete, right? Actually, there are plenty of post-show activities you need to conduct. Here are some of our top post-show action item suggestions:
Shipping and material handling services often confuse both new and experienced exhibitors. To help alleviate some confusion, the Hargrove team has gathered the most frequently asked questions below:
No matter what size exhibit space you’ve chosen, participating in a trade show is no small feat. It requires a significant commitment of time and resources to ensure your success.
In our first Social Media Savvy post, you learned how to master Twitter. Now it’s time to delve deeper into the world of social media platforms to further engage your meeting attendees. At your next meeting, why not think outside the traditional social media platform box and create an interactive experience that will take attendee engagement to a new level using Pinterest, Snapchat and Periscope?
There are many ways an exhibitor can save money when exhibiting at a trade show. You can rent a custom exhibit rather than purchasing your own exhibit materials. You can refurbish an existing exhibit from years prior instead of starting new. You can rent or purchase a modular exhibit display that is light-weight and packs up compactly to save on shipping costs.
When exhibiting at an electronics show, you know you need to integrate technology - it's expected! Technology is key to engaging attendees - people are attracted to exhibits that touch all five sense - but it's also important to find ways to stand out.
There are things to get people lining up at your next technology exhibit, even in a sea of competitotrs: