As an event organizer you are constantly challenged to develop unconventional experiences that engage and inspire your attendees. But the never-ending question remains: how can you stand out among the sensory overload of branded experiences (both digital and in-person) that your attendees face every day—with, or without your show.
"A brand is no longer what we tell the consumer it is; it is what consumers tell each other it is."
--Scott Cook, Founder of Intuit
One of my favorite quotes of all time.
When it comes to direct interaction with your customers and partners, what’s the underlying foundation of your communication? What is it that you want your exhibit to convey? Are you trying to persuade or move others to do something? Companies that have the audacity to clearly articulate why a customer should engage with them are special. Companies that are bold enough to help customers figure it out on their own terms are extraordinary.
What comes to mind when you think about campaigns like Nike’s “Just Do it…” or Apple’s “Think Different?” How do you feel when you think about your annual Girl Scout cookie fix?” How about when you shop at Nordstrom or visit Disney World? What do these brands all have in common? They appeal to us emotionally. They each offer memories of products that you can and do connect with viscerally. And then what are you likely to do? You share your story with friends and that connection is amplified.
Shipping and material handling services often confuse both new and experienced exhibitors. To help alleviate some confusion, the Hargrove team has gathered the most frequently asked questions below:
Whether you like it or not,is consuming your meetings, your events, your clients and even your free time! With so many people on social media, there’s no better time to leverage and to enhance your meetings. You wouldn’t want your meeting to be like the tree that fell in the forest that no one heard, would you? Here are three easy ways to make your meeting, trade show or event social media savvy:
Trade show organizers and meeting planners sometimes seem to have a language of their own. These industry terms help them communicate effectively, but they can be confusing to exhibitors and clients who are less familiar. Here are some top key terms to help you navigate through the trade show language:
Location where freight is received before the start of the show. Also called the Advance Warehouse.
Meaning “hundredweight.” Unit of measurement used in material handling services. Exhibitors are charged in units of 100 lbs.
One of the best ways to expand your tradeshow ROI is to start your planning today. The most successful exhibitors aren’t always the ones with large marketing and public relations budgets. The big winners are often the exhibitors who get the word out months in advance to their target audience using the many affordable marketing and public relations tools available in today’s internet-driven culture.
Show managers who want to improve the exhibitor experience know it’s no easy task, and we’re often asked for tips for how it can be done. Here are six key tips for planning your next show:
1. Choose hours carefully: Consider install and dismantle times when planning your show to help exhibitors avoid costly overtime charges to the extent possible. Even a few hours can make a huge difference.
2. Consolidate deadlines: Plan 2 or 3 common deadlines with your vendors that can be easily remembered and communicated to exhibitors.