Following our first blog post inspired by the SEGD Exhibition and Experience Conference, we’re back to offer you more tips on exhibit design and methods of attendee engagement. For this post, Nathalie developed tips focusing on the use of technology, both in your exhibit or event space and to start conversation.
For decades, Hargrove has created all-encompassing experiential environments for events, trade shows and exhibits. We have kicked things up a notch with the addition of our own Experiential Marketing Production (XMP) line of business. Our XMP team works tirelessly with our agency clients to create captivating experiences that engage their audiences on all levels. When planning your next event, and even your next trade show or exhibit, think about every aspect of that environment, and how your audience will perceive the atmosphere. To help, our XMP team has provided a list of the top 10 considerations when planning an experiential marketing event:
You spent weeks planning and preparing to exhibit at the trade show, and now the show has come and gone. You successfully made it through the planning, installation, show open hours, receptions, parties and dismantle – your work is now complete, right? Actually, there are plenty of post-show activities you need to conduct. Here are some of our top post-show action item suggestions:
In our first Social Media Savvy post, you learned how to master Twitter. Now it’s time to delve deeper into the world of social media platforms to further engage your meeting attendees. At your next meeting, why not think outside the traditional social media platform box and create an interactive experience that will take attendee engagement to a new level using Pinterest, Snapchat and Periscope?
When exhibiting at an electronics show, you know you need to integrate technology - it's expected! Technology is key to engaging attendees - people are attracted to exhibits that touch all five sense - but it's also important to find ways to stand out.
There are things to get people lining up at your next technology exhibit, even in a sea of competitotrs:
Whether you like it or not,is consuming your meetings, your events, your clients and even your free time! With so many people on social media, there’s no better time to leverage and to enhance your meetings. You wouldn’t want your meeting to be like the tree that fell in the forest that no one heard, would you? Here are three easy ways to make your meeting, trade show or event social media savvy: