Loving what you do isn’t something lots of people can say. I know how lucky I am to have a job that lets me connect with brands and causes that really talk to me and that I’m passionate about. And when I can work hard but see the end product actually come to life in a really big and cool way for others to also see- there’s not much that makes me happier. Ford’s Warriors in Pink activation ranks as one of my favorite events that I have been a part of during my tenure here at Hargrove. The story and cause behind the event, the difficulties behind the scenes and the outcome made the opening that much sweeter for me.
Following our first blog post inspired by the SEGD Exhibition and Experience Conference, we’re back to offer you more tips on exhibit design and methods of attendee engagement. For this post, Nathalie developed tips focusing on the use of technology, both in your exhibit or event space and to start conversation.
For decades, Hargrove has created all-encompassing experiential environments for events, trade shows and exhibits. We have kicked things up a notch with the addition of our own Experiential Marketing Production (XMP) line of business. Our XMP team works tirelessly with our agency clients to create captivating experiences that engage their audiences on all levels. When planning your next event, and even your next trade show or exhibit, think about every aspect of that environment, and how your audience will perceive the atmosphere. To help, our XMP team has provided a list of the top 10 considerations when planning an experiential marketing event:
No matter what size exhibit space you’ve chosen, participating in a trade show is no small feat. It requires a significant commitment of time and resources to ensure your success.
Hargrove Inc., a creator of world-class experiential events, trade shows, and exhibits, has gained tremendous experience hosting events at federal and public buildings in Washington, D.C. The Hargrove team has grown to understand the rules and regulations, processes, and small details needed to successfully utilize venues, while supporting events that include national and state summits, presidential inaugural balls and the lighting of the national Christmas tree at the White House.
Exhibiting at a show as a new exhibitor involves a fairly steep learning curve. Even the experienced exhibitors could use some helpful hints from time to time. That's why the Hargrove team has gathered a few tips and tricks to help your first - or next - exhibiting experience run smoothly:
- Read all your contracts and order forms thoroughly. Many problems can be avoided by simply reading the documents that are being signed.
- Be clear on the union and booth set-up rules and regulations. You will find them in the service kit provided by your general services contractor.
Planning an exhibit for a trade show and feeling overwhelmed or uninspired?
I was recently asked to provide some tips to get the most out of your exhibits for a recent article with Dealer Marketing Magazine. Take five minutes and gain a career's worth of inside knowledge, and learn from someone else's mistakes.