Inside the Trenches with the Warriors in Pink

Posted by Brooke Scott on Nov 17, 2016 1:48:23 PM

Loving what you do isn’t something lots of people can say. I know how lucky I am to have a job that lets me connect with brands and causes that really talk to me and that I’m passionate about. And when I can work hard but see the end product actually come to life in a really big and cool way for others to also see- there’s not much that makes me happier. Ford’s Warriors in Pink activation ranks as one of my favorite events that I have been a part of during my tenure here at Hargrove. The story and cause behind the event, the difficulties behind the scenes and the outcome made the opening that much sweeter for me.

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Topics: Insider, Creative, Experiential Marketing

Helpful (and Hurtful) Uses of Technology in Exhibits & Events

Posted by Nathalie Nelson on Oct 7, 2016 2:02:05 PM

Following our first blog post inspired by the SEGD Exhibition and Experience Conference, we’re back to offer you more tips on exhibit design and methods of attendee engagement. For this post, Nathalie developed tips focusing on the use of technology, both in your exhibit or event space and to start conversation.

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Topics: Insider, Creative, Experiential Marketing, Exhibits, Events, Event Design, Exhibit Design, Social Media, Technology, Interactive, design

Three Tips for Exhibit and Event Engagement

Posted by Jayna Champeau on Sep 29, 2016 5:11:49 PM

Last month, two of our designers – Nathalie Nelson and Jayna Champeau – attended the SEGD Exhibition and Experience Conference at the American Institute for Architecture in DC. They found some great similarities between the speakers’ suggestions for audience engagement in exhibitions and the way we approach design at Hargrove, particularly with our exhibits, events and experiential marketing projects.

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Topics: Creative, Experiential Marketing, Exhibits, Events, Event Design, Exhibit Design, design

10 Considerations for Experiential Marketing Events

Posted by Ron Nicynski on Aug 11, 2016 3:39:03 PM

For decades, Hargrove has created all-encompassing experiential environments for events, trade shows and exhibits. We have kicked things up a notch with the addition of our own Experiential Marketing Production (XMP) line of business. Our XMP team works tirelessly with our agency clients to create captivating experiences that engage their audiences on all levels. When planning your next event, and even your next trade show or exhibit, think about every aspect of that environment, and how your audience will perceive the atmosphere. To help, our XMP team has provided a list of the top 10 considerations when planning an experiential marketing event:

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Topics: Insider, Creative, Experiential Marketing, Exhibits, Event Management, Trade Shows, Events, Event Design, Social Media

Social Media Savvy 2.0: #ThinkOutsideTheBox

Posted by Kaitlin Walukonis on Sep 29, 2015 5:04:19 PM

 In our first Social Media Savvy post, you learned how to master Twitter. Now it’s time to delve deeper into the world of social media platforms to further engage your meeting attendees. At your next meeting, why not think outside the traditional social media platform box and create an interactive experience that will take attendee engagement to a new level using Pinterest, Snapchat and Periscope?

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Topics: Experiential Marketing, Trade Shows, Events, Social Media

Want to be More Twitter Savvy? #YouCanDoIt

Posted by Kaitlin Walukonis on Jul 8, 2015 11:07:00 AM

Whether you like it or not, social media is consuming your meetings, your events, your clients and even your free time! With so many people on social media, there’s no better time to leverage and to enhance your meetings. You wouldn’t want your meeting to be like the tree that fell in the forest that no one heard, would you? Here are three easy ways to make your meeting, trade show or event social media savvy:

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Topics: Experiential Marketing, Event Management, Trade Shows, Events, Trade Show Management, Social Media

Using NEON in your event or exhibit

Posted by Kaitlin Walukonis on May 13, 2015 3:40:00 PM

We’re always following the trends – and one that we’re loving right now is neon. We recently used neon for our work creating Sparkle Lounge, the annual client and vendor appreciation event at the Ronald Reagan Building and International Trade Center. We created two sleek bars on either side of the room, and light them in shades of pink and purple to make the colors pop and create a sense of neon.

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Topics: Creative, Experiential Marketing, Exhibits, Event Management, Event Design