5 Tips for Making Your Next Exhibit an Experience to Remember

Posted by Dan Cole on Feb 14, 2017 2:48:08 PM

"A brand is no longer what we tell the consumer it is; it is what consumers tell each other it is."

--Scott Cook, Founder of Intuit

One of my favorite quotes of all time. 

When it comes to direct interaction with your customers and partners, what’s the underlying foundation of your communication?  What is it that you want your exhibit to convey? Are you trying to persuade or move others to do something?  Companies that have the audacity to clearly articulate why a customer should engage with them are special. Companies that are bold enough to help customers figure it out on their own terms are extraordinary. 

What comes to mind when you think about campaigns like Nike’s “Just Do it…” or Apple’s “Think Different?”  How do you feel when you think about your annual Girl Scout cookie fix?”  How about when you shop at Nordstrom or visit Disney World?  What do these brands all have in common?  They appeal to us emotionally. They each offer memories of products that you can and do connect with viscerally.  And then what are you likely to do?  You share your story with friends and that connection is amplified.

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Topics: Exhibits, Trade Show Management, Exhibit Design, Exhibitor Services

6 Tips to Help Equestrian Vendors Draw a Crowd

Posted by Ariane Schirmer on Nov 4, 2016 6:40:10 AM

Becoming an exhibiting vendor at a horse trade show can grow your business’ clientele, allowing you to reach new customers and interact with others in the equine industry. But designing a space that stands out in the crowd while reflecting your brand can be met with unfamiliar challenges as you enter the world of vendors and show site exhibits.

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Topics: Exhibits, Trade Shows, Exhibitor Services

Shipping and Material Handling FAQs

Posted by Vanessa Schley on Oct 28, 2015 4:42:15 PM

 Shipping and material handling services often confuse both new and experienced exhibitors. To help alleviate some confusion, the Hargrove team has gathered the most frequently asked questions below:

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Topics: Exhibits, Event Management, Trade Shows, Events, Trade Show Management, Exhibitor Services

Get the Most Bang for Your Buck when Exhibiting

Posted by Vanessa Schley on Aug 20, 2015 4:36:23 PM

There are many ways an exhibitor can save money when exhibiting at a trade show. You can rent a custom exhibit rather than purchasing your own exhibit materials. You can refurbish an existing exhibit from years prior instead of starting new. You can rent or purchase a modular exhibit display that is light-weight and packs up compactly to save on shipping costs.

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Topics: Exhibits, Trade Shows, Exhibit Design, Exhibitor Services

Helpful Hints for New - and Not-So-New - Exhibitors

Posted by Vanessa Schley on Jul 16, 2015 4:44:00 PM

Exhibiting at a show as a new exhibitor involves a fairly steep learning curve. Even the experienced exhibitors could use some helpful hints from time to time. That's why the Hargrove team has gathered a few tips and tricks to help your first - or next - exhibiting experience run smoothly:

  • Read all your contracts and order forms thoroughly. Many problems can be avoided by simply reading the documents that are being signed.
  • Be clear on the union and booth set-up rules and regulations. You will find them in the service kit provided by your general services contractor.
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Topics: Insider, Exhibits, Trade Shows, Exhibitor Services