Jorge Mijares was recently promoted to the position of Hargrove’s new Director of Creative Services. Only with the company since the summer of 2016, Jorge has already made a huge impact on his colleagues and here offers a glimpse into his design inspirations.
"A brand is no longer what we tell the consumer it is; it is what consumers tell each other it is."
--Scott Cook, Founder of Intuit
One of my favorite quotes of all time.
When it comes to direct interaction with your customers and partners, what’s the underlying foundation of your communication? What is it that you want your exhibit to convey? Are you trying to persuade or move others to do something? Companies that have the audacity to clearly articulate why a customer should engage with them are special. Companies that are bold enough to help customers figure it out on their own terms are extraordinary.
What comes to mind when you think about campaigns like Nike’s “Just Do it…” or Apple’s “Think Different?” How do you feel when you think about your annual Girl Scout cookie fix?” How about when you shop at Nordstrom or visit Disney World? What do these brands all have in common? They appeal to us emotionally. They each offer memories of products that you can and do connect with viscerally. And then what are you likely to do? You share your story with friends and that connection is amplified.
Following our first blog post inspired by the SEGD Exhibition and Experience Conference, we’re back to offer you more tips on exhibit design and methods of attendee engagement. For this post, Nathalie developed tips focusing on the use of technology, both in your exhibit or event space and to start conversation.
Last month, two of our designers – Nathalie Nelson and Jayna Champeau – attended the SEGD Exhibition and Experience Conference at the American Institute for Architecture in DC. They found some great similarities between the speakers’ suggestions for audience engagement in exhibitions and the way we approach design at Hargrove, particularly with our exhibits, events and experiential marketing projects.
Attending a trade show is an exciting and important investment for an organization. Especially if you have a booth year after year - themes change, logos change and locations change. That’s why it’s important to find new approaches to booth design and fabrication that can help save time and money. We work closely with companies and event representatives to create booths that can be used for years to come without losing any spark. Here are four easy ways you can keep your booth fresh, without breaking the bank:
There are many ways an exhibitor can save money when exhibiting at a trade show. You can rent a custom exhibit rather than purchasing your own exhibit materials. You can refurbish an existing exhibit from years prior instead of starting new. You can rent or purchase a modular exhibit display that is light-weight and packs up compactly to save on shipping costs.
When exhibiting at an electronics show, you know you need to integrate technology - it's expected! Technology is key to engaging attendees - people are attracted to exhibits that touch all five sense - but it's also important to find ways to stand out.
There are things to get people lining up at your next technology exhibit, even in a sea of competitotrs:
Planning an exhibit for a trade show and feeling overwhelmed or uninspired?
I was recently asked to provide some tips to get the most out of your exhibits for a recent article with Dealer Marketing Magazine. Take five minutes and gain a career's worth of inside knowledge, and learn from someone else's mistakes.