Following our first blog post inspired by the SEGD Exhibition and Experience Conference, we’re back to offer you more tips on exhibit design and methods of attendee engagement. For this post, Nathalie developed tips focusing on the use of technology, both in your exhibit or event space and to start conversation.
Last month, two of our designers – Nathalie Nelson and Jayna Champeau – attended the SEGD Exhibition and Experience Conference at the American Institute for Architecture in DC. They found some great similarities between the speakers’ suggestions for audience engagement in exhibitions and the way we approach design at Hargrove, particularly with our exhibits, events and experiential marketing projects.
Just 11 days ago, the Summer 2016 Olympics aired its opening ceremony in Rio de Janeiro, Brazil! The ceremony featured great theatrical productions, music and dancing, as well as brilliant digital video mapping and light displays.
For decades, Hargrove has created all-encompassing experiential environments for events, trade shows and exhibits. We have kicked things up a notch with the addition of our own Experiential Marketing Production (XMP) line of business. Our XMP team works tirelessly with our agency clients to create captivating experiences that engage their audiences on all levels. When planning your next event, and even your next trade show or exhibit, think about every aspect of that environment, and how your audience will perceive the atmosphere. To help, our XMP team has provided a list of the top 10 considerations when planning an experiential marketing event:
You spent weeks planning and preparing to exhibit at the trade show, and now the show has come and gone. You successfully made it through the planning, installation, show open hours, receptions, parties and dismantle – your work is now complete, right? Actually, there are plenty of post-show activities you need to conduct. Here are some of our top post-show action item suggestions:
Shipping and material handling services often confuse both new and experienced exhibitors. To help alleviate some confusion, the Hargrove team has gathered the most frequently asked questions below:
In our first Social Media Savvy post, you learned how to master Twitter. Now it’s time to delve deeper into the world of social media platforms to further engage your meeting attendees. At your next meeting, why not think outside the traditional social media platform box and create an interactive experience that will take attendee engagement to a new level using Pinterest, Snapchat and Periscope?
Hargrove Inc., a creator of world-class experiential events, trade shows, and exhibits, has gained tremendous experience hosting events at federal and public buildings in Washington, D.C. The Hargrove team has grown to understand the rules and regulations, processes, and small details needed to successfully utilize venues, while supporting events that include national and state summits, presidential inaugural balls and the lighting of the national Christmas tree at the White House.
Whether you like it or not,is consuming your meetings, your events, your clients and even your free time! With so many people on social media, there’s no better time to leverage and to enhance your meetings. You wouldn’t want your meeting to be like the tree that fell in the forest that no one heard, would you? Here are three easy ways to make your meeting, trade show or event social media savvy:
Planning an exhibit for a trade show and feeling overwhelmed or uninspired?
I was recently asked to provide some tips to get the most out of your exhibits for a recent article with Dealer Marketing Magazine. Take five minutes and gain a career's worth of inside knowledge, and learn from someone else's mistakes.