10 Considerations for Experiential Marketing Events

Posted by Ron Nicynski on Aug 11, 2016 3:39:03 PM

For decades, Hargrove has created all-encompassing experiential environments for events, trade shows and exhibits. We have kicked things up a notch with the addition of our own Experiential Marketing Production (XMP) line of business. Our XMP team works tirelessly with our agency clients to create captivating experiences that engage their audiences on all levels. When planning your next event, and even your next trade show or exhibit, think about every aspect of that environment, and how your audience will perceive the atmosphere. To help, our XMP team has provided a list of the top 10 considerations when planning an experiential marketing event:

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Topics: Insider, Creative, Experiential Marketing, Exhibits, Event Management, Trade Shows, Events, Event Design, Social Media

Shipping and Material Handling FAQs

Posted by Vanessa Schley on Oct 28, 2015 4:42:15 PM

 Shipping and material handling services often confuse both new and experienced exhibitors. To help alleviate some confusion, the Hargrove team has gathered the most frequently asked questions below:

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Topics: Exhibits, Event Management, Trade Shows, Events, Trade Show Management, Exhibitor Services

3 Essentials of Hosting an Event in Federal or State Buildings

Posted by Ron Bracco on Aug 12, 2015 1:35:00 PM

Hargrove Inc., a creator of world-class experiential events, trade shows, and exhibits, has gained tremendous experience hosting events at federal and public buildings in Washington, D.C. The Hargrove team has grown to understand the rules and regulations, processes, and small details needed to successfully utilize venues, while supporting events that include national and state summits, presidential inaugural balls and the lighting of the national Christmas tree at the White House.

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Topics: Insider, Event Management, Events

Want to be More Twitter Savvy? #YouCanDoIt

Posted by Kaitlin Walukonis on Jul 8, 2015 11:07:00 AM

Whether you like it or not, social media is consuming your meetings, your events, your clients and even your free time! With so many people on social media, there’s no better time to leverage and to enhance your meetings. You wouldn’t want your meeting to be like the tree that fell in the forest that no one heard, would you? Here are three easy ways to make your meeting, trade show or event social media savvy:

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Topics: Experiential Marketing, Event Management, Trade Shows, Events, Trade Show Management, Social Media

Using NEON in your event or exhibit

Posted by Kaitlin Walukonis on May 13, 2015 3:40:00 PM

We’re always following the trends – and one that we’re loving right now is neon. We recently used neon for our work creating Sparkle Lounge, the annual client and vendor appreciation event at the Ronald Reagan Building and International Trade Center. We created two sleek bars on either side of the room, and light them in shades of pink and purple to make the colors pop and create a sense of neon.

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Topics: Creative, Experiential Marketing, Exhibits, Event Management, Event Design