No matter what size exhibit space you’ve chosen, participating in a trade show is no small feat. It requires a significant commitment of time and resources to ensure your success.
In our first Social Media Savvy post, you learned how to master Twitter. Now it’s time to delve deeper into the world of social media platforms to further engage your meeting attendees. At your next meeting, why not think outside the traditional social media platform box and create an interactive experience that will take attendee engagement to a new level using Pinterest, Snapchat and Periscope?
There are many ways an exhibitor can save money when exhibiting at a trade show. You can rent a custom exhibit rather than purchasing your own exhibit materials. You can refurbish an existing exhibit from years prior instead of starting new. You can rent or purchase a modular exhibit display that is light-weight and packs up compactly to save on shipping costs.
Hargrove Inc., a creator of world-class experiential events, trade shows, and exhibits, has gained tremendous experience hosting events at federal and public buildings in Washington, D.C. The Hargrove team has grown to understand the rules and regulations, processes, and small details needed to successfully utilize venues, while supporting events that include national and state summits, presidential inaugural balls and the lighting of the national Christmas tree at the White House.
When exhibiting at an electronics show, you know you need to integrate technology - it's expected! Technology is key to engaging attendees - people are attracted to exhibits that touch all five sense - but it's also important to find ways to stand out.
There are things to get people lining up at your next technology exhibit, even in a sea of competitotrs:
Exhibiting at a show as a new exhibitor involves a fairly steep learning curve. Even the experienced exhibitors could use some helpful hints from time to time. That's why the Hargrove team has gathered a few tips and tricks to help your first - or next - exhibiting experience run smoothly:
- Read all your contracts and order forms thoroughly. Many problems can be avoided by simply reading the documents that are being signed.
- Be clear on the union and booth set-up rules and regulations. You will find them in the service kit provided by your general services contractor.
Whether you like it or not,is consuming your meetings, your events, your clients and even your free time! With so many people on social media, there’s no better time to leverage and to enhance your meetings. You wouldn’t want your meeting to be like the tree that fell in the forest that no one heard, would you? Here are three easy ways to make your meeting, trade show or event social media savvy:
Trade show organizers and meeting planners sometimes seem to have a language of their own. These industry terms help them communicate effectively, but they can be confusing to exhibitors and clients who are less familiar. Here are some top key terms to help you navigate through the trade show language:
Location where freight is received before the start of the show. Also called the Advance Warehouse.
Meaning “hundredweight.” Unit of measurement used in material handling services. Exhibitors are charged in units of 100 lbs.
One of the best ways to expand your tradeshow ROI is to start your planning today. The most successful exhibitors aren’t always the ones with large marketing and public relations budgets. The big winners are often the exhibitors who get the word out months in advance to their target audience using the many affordable marketing and public relations tools available in today’s internet-driven culture.
One of the things we’ve learned about trade show success is that you get out of a show what you put into it. Having positive and professional booth etiquette will help increase your booth success. Follow these three simple etiquette tips to maximize your trade show investment:
- Put the phone down. Nobody wants to interrupt someone who is scrolling through email. That includes potential customers. If you must take a break, walk out of the booth, and ask your colleagues to cover for you.