Today 663 million people are living without access to safe water. In countries across Asia, Africa and Latin America women and children spend a combined 125 million hours each day collecting water. Water.org is passionately fighting this crisis and has positively transformed more than 5 million lives around the world. Stella Artois joined forces with Water.org in 2015 launching the “Buy a Lady a Drink” campaign which has helped to provide over 800,000 people with access to clean water through the sale of more than 225,000 limited edition chalices.
The organizations are looking to make a splash in New York City on March 22nd for World Water Day. Stella Artois is showing its commitment by creating a larger than life artistic water display that will span the length of the ceiling at NYC’s Oculus transportation center. Various shades of white and blue balloons, representing water droplets, will be used to create this dramatic overhead art installation titled "The Water Clouds by Stella Artois". Commuters and passersby are being encouraged to buy a chalice to help support Water.org’s mission. The purchase of one limited edition Stella Artois chalice will provide 5 years of clean water for women and children across the developing world. Each time someone buys a chalice, they will receive a ball representing a water droplet to be added to the evolving art installation, and Water.org Co-Founder Matt Damon will be adding the first droplet to the display to kick off the event.
This interactive experience allows everyone to have a personal connection and make a small difference by helping to exact change for the global water crisis. For us here at Hargrove, these one-of-a-kind engagements where we help produce events that are both memorable and engaging are at the core of what energizes us. We believe imagination and innovation help to create genuine experiences that can inspire people to make a difference. This is truly what excites us.