Shipping and material handling services often confuse both new and experienced exhibitors. To help alleviate some confusion, the Hargrove team has gathered the most frequently asked questions below:
There are many ways an exhibitor can save money when exhibiting at a trade show. You can rent a custom exhibit rather than purchasing your own exhibit materials. You can refurbish an existing exhibit from years prior instead of starting new. You can rent or purchase a modular exhibit display that is light-weight and packs up compactly to save on shipping costs.
Exhibiting at a show as a new exhibitor involves a fairly steep learning curve. Even the experienced exhibitors could use some helpful hints from time to time. That's why the Hargrove team has gathered a few tips and tricks to help your first - or next - exhibiting experience run smoothly:
- Read all your contracts and order forms thoroughly. Many problems can be avoided by simply reading the documents that are being signed.
- Be clear on the union and booth set-up rules and regulations. You will find them in the service kit provided by your general services contractor.
Trade show organizers and meeting planners sometimes seem to have a language of their own. These industry terms help them communicate effectively, but they can be confusing to exhibitors and clients who are less familiar. Here are some top key terms to help you navigate through the trade show language:
Location where freight is received before the start of the show. Also called the Advance Warehouse.
Meaning “hundredweight.” Unit of measurement used in material handling services. Exhibitors are charged in units of 100 lbs.
One of the best ways to expand your tradeshow ROI is to start your planning today. The most successful exhibitors aren’t always the ones with large marketing and public relations budgets. The big winners are often the exhibitors who get the word out months in advance to their target audience using the many affordable marketing and public relations tools available in today’s internet-driven culture.
Show managers who want to improve the exhibitor experience know it’s no easy task, and we’re often asked for tips for how it can be done. Here are six key tips for planning your next show:
1. Choose hours carefully: Consider install and dismantle times when planning your show to help exhibitors avoid costly overtime charges to the extent possible. Even a few hours can make a huge difference.
2. Consolidate deadlines: Plan 2 or 3 common deadlines with your vendors that can be easily remembered and communicated to exhibitors.