You spent weeks planning and preparing to exhibit at the trade show, and now the show has come and gone. You successfully made it through the planning, installation, show open hours, receptions, parties and dismantle – your work is now complete, right? Actually, there are plenty of post-show activities you need to conduct. Here are some of our top post-show action item suggestions:
One of the things we’ve learned about trade show success is that you get out of a show what you put into it. Having positive and professional booth etiquette will help increase your booth success. Follow these three simple etiquette tips to maximize your trade show investment:
- Put the phone down. Nobody wants to interrupt someone who is scrolling through email. That includes potential customers. If you must take a break, walk out of the booth, and ask your colleagues to cover for you.
Planning an exhibit for a trade show and feeling overwhelmed or uninspired?
I was recently asked to provide some tips to get the most out of your exhibits for a recent article with Dealer Marketing Magazine. Take five minutes and gain a career's worth of inside knowledge, and learn from someone else's mistakes.