Dan Cole

Dan Cole
Senior Vice President of Trade Shows and Exhibits

Recent Posts

5 Tips for Making Your Next Exhibit an Experience to Remember

Posted by Dan Cole on Feb 14, 2017 2:48:08 PM

"A brand is no longer what we tell the consumer it is; it is what consumers tell each other it is."

--Scott Cook, Founder of Intuit

One of my favorite quotes of all time. 

When it comes to direct interaction with your customers and partners, what’s the underlying foundation of your communication?  What is it that you want your exhibit to convey? Are you trying to persuade or move others to do something?  Companies that have the audacity to clearly articulate why a customer should engage with them are special. Companies that are bold enough to help customers figure it out on their own terms are extraordinary. 

What comes to mind when you think about campaigns like Nike’s “Just Do it…” or Apple’s “Think Different?”  How do you feel when you think about your annual Girl Scout cookie fix?”  How about when you shop at Nordstrom or visit Disney World?  What do these brands all have in common?  They appeal to us emotionally. They each offer memories of products that you can and do connect with viscerally.  And then what are you likely to do?  You share your story with friends and that connection is amplified.

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Topics: Exhibits, Trade Show Management, Exhibit Design, Exhibitor Services

Booth Sales Engagement Tips

Posted by Dan Cole on Oct 7, 2015 4:43:28 PM

No matter what size exhibit space you’ve chosen, participating in a trade show is no small feat. It requires a significant commitment of time and resources to ensure your success.

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Topics: Insider, Exhibits, Trade Shows, Sales

5 Technology Tricks to Make Your High-Tech Tradeshow Exhibit Stand Out

Posted by Dan Cole on Jul 31, 2015 3:28:59 PM

When exhibiting at an electronics show, you know you need to integrate technology - it's expected! Technology is key to engaging attendees - people are attracted to exhibits that touch all five sense - but it's also important to find ways to stand out.

There are things to get people lining up at your next technology exhibit, even in a sea of competitotrs:

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Topics: Exhibits, Trade Shows, Exhibit Design, Social Media, Technology