Today 663 million people are living without access to safe water. In countries across Asia, Africa and Latin America women and children spend a combined 125 million hours each day collecting water. Water.org is passionately fighting this crisis and has positively transformed more than 5 million lives around the world. Stella Artois joined forces with Water.org in 2015 launching the “Buy a Lady a Drink” campaign which has helped to provide over 800,000 people with access to clean water through the sale of more than 225,000 limited edition chalices.
As an event organizer you are constantly challenged to develop unconventional experiences that engage and inspire your attendees. But the never-ending question remains: how can you stand out among the sensory overload of branded experiences (both digital and in-person) that your attendees face every day—with, or without your show.
Jorge Mijares was recently promoted to the position of Hargrove’s new Director of Creative Services. Only with the company since the summer of 2016, Jorge has already made a huge impact on his colleagues and here offers a glimpse into his design inspirations.
"A brand is no longer what we tell the consumer it is; it is what consumers tell each other it is."
--Scott Cook, Founder of Intuit
One of my favorite quotes of all time.
When it comes to direct interaction with your customers and partners, what’s the underlying foundation of your communication? What is it that you want your exhibit to convey? Are you trying to persuade or move others to do something? Companies that have the audacity to clearly articulate why a customer should engage with them are special. Companies that are bold enough to help customers figure it out on their own terms are extraordinary.
What comes to mind when you think about campaigns like Nike’s “Just Do it…” or Apple’s “Think Different?” How do you feel when you think about your annual Girl Scout cookie fix?” How about when you shop at Nordstrom or visit Disney World? What do these brands all have in common? They appeal to us emotionally. They each offer memories of products that you can and do connect with viscerally. And then what are you likely to do? You share your story with friends and that connection is amplified.
Loving what you do isn’t something lots of people can say. I know how lucky I am to have a job that lets me connect with brands and causes that really talk to me and that I’m passionate about. And when I can work hard but see the end product actually come to life in a really big and cool way for others to also see- there’s not much that makes me happier. Ford’s Warriors in Pink activation ranks as one of my favorite events that I have been a part of during my tenure here at Hargrove. The story and cause behind the event, the difficulties behind the scenes and the outcome made the opening that much sweeter for me.
Becoming an exhibiting vendor at a horse trade show can grow your business’ clientele, allowing you to reach new customers and interact with others in the equine industry. But designing a space that stands out in the crowd while reflecting your brand can be met with unfamiliar challenges as you enter the world of vendors and show site exhibits.
Following our first blog post inspired by the SEGD Exhibition and Experience Conference, we’re back to offer you more tips on exhibit design and methods of attendee engagement. For this post, Nathalie developed tips focusing on the use of technology, both in your exhibit or event space and to start conversation.
Last month, two of our designers – Nathalie Nelson and Jayna Champeau – attended the SEGD Exhibition and Experience Conference at the American Institute for Architecture in DC. They found some great similarities between the speakers’ suggestions for audience engagement in exhibitions and the way we approach design at Hargrove, particularly with our exhibits, events and experiential marketing projects.
Just 11 days ago, the Summer 2016 Olympics aired its opening ceremony in Rio de Janeiro, Brazil! The ceremony featured great theatrical productions, music and dancing, as well as brilliant digital video mapping and light displays.
For decades, Hargrove has created all-encompassing experiential environments for events, trade shows and exhibits. We have kicked things up a notch with the addition of our own Experiential Marketing Production (XMP) line of business. Our XMP team works tirelessly with our agency clients to create captivating experiences that engage their audiences on all levels. When planning your next event, and even your next trade show or exhibit, think about every aspect of that environment, and how your audience will perceive the atmosphere. To help, our XMP team has provided a list of the top 10 considerations when planning an experiential marketing event: