Helpful (and Hurtful) Uses of Technology in Exhibits & Events

Posted by Nathalie Nelson on Oct 7, 2016 2:02:05 PM

Following our first blog post inspired by the SEGD Exhibition and Experience Conference, we’re back to offer you more tips on exhibit design and methods of attendee engagement. For this post, Nathalie developed tips focusing on the use of technology, both in your exhibit or event space and to start conversation.

Read More

Topics: Insider, Creative, Experiential Marketing, Exhibits, Events, Event Design, Exhibit Design, Social Media, Technology, Interactive, design

Three Tips for Exhibit and Event Engagement

Posted by Jayna Champeau on Sep 29, 2016 5:11:49 PM

Last month, two of our designers – Nathalie Nelson and Jayna Champeau – attended the SEGD Exhibition and Experience Conference at the American Institute for Architecture in DC. They found some great similarities between the speakers’ suggestions for audience engagement in exhibitions and the way we approach design at Hargrove, particularly with our exhibits, events and experiential marketing projects.

Read More

Topics: Creative, Experiential Marketing, Exhibits, Events, Event Design, Exhibit Design, design

Evaluating the Olympics Opening Ceremony

Posted by Ron Nicynski on Aug 15, 2016 4:48:42 PM

Just 11 days ago, the Summer 2016 Olympics aired its opening ceremony in Rio de Janeiro, Brazil! The ceremony featured great theatrical productions, music and dancing, as well as brilliant digital video mapping and light displays.

Read More

Topics: Creative, Events, Technology, Production

10 Considerations for Experiential Marketing Events

Posted by Ron Nicynski on Aug 11, 2016 3:39:03 PM

For decades, Hargrove has created all-encompassing experiential environments for events, trade shows and exhibits. We have kicked things up a notch with the addition of our own Experiential Marketing Production (XMP) line of business. Our XMP team works tirelessly with our agency clients to create captivating experiences that engage their audiences on all levels. When planning your next event, and even your next trade show or exhibit, think about every aspect of that environment, and how your audience will perceive the atmosphere. To help, our XMP team has provided a list of the top 10 considerations when planning an experiential marketing event:

Read More

Topics: Insider, Creative, Experiential Marketing, Exhibits, Event Management, Trade Shows, Events, Event Design, Social Media

Four Cost-Saving Tips to Reuse Your Exhibit

Posted by Caitlin Samples on May 26, 2016 1:02:36 PM

Attending a trade show is an exciting and important investment for an organization. Especially if you have a booth year after year - themes change, logos change and locations change. That’s why it’s important to find new approaches to booth design and fabrication that can help save time and money. We work closely with companies and event representatives to create booths that can be used for years to come without losing any spark. Here are four easy ways you can keep your booth fresh, without breaking the bank:

Read More

Topics: Creative, Exhibits, Trade Shows, Exhibit Design, Technology

The Show Is Over - Now What?

Posted by Robb Clawson on Jan 13, 2016 4:35:57 PM

You spent weeks planning and preparing to exhibit at the trade show, and now the show has come and gone. You successfully made it through the planning, installation, show open hours, receptions, parties and dismantle – your work is now complete, right? Actually, there are plenty of post-show activities you need to conduct. Here are some of our top post-show action item suggestions:

Read More

Topics: Exhibits, Trade Shows, Events, Social Media, Sales

Shipping and Material Handling FAQs

Posted by Vanessa Schley on Oct 28, 2015 4:42:15 PM

 Shipping and material handling services often confuse both new and experienced exhibitors. To help alleviate some confusion, the Hargrove team has gathered the most frequently asked questions below:

Read More

Topics: Exhibits, Event Management, Trade Shows, Events, Trade Show Management, Exhibitor Services

Booth Sales Engagement Tips

Posted by Dan Cole on Oct 7, 2015 4:43:28 PM

No matter what size exhibit space you’ve chosen, participating in a trade show is no small feat. It requires a significant commitment of time and resources to ensure your success.

Read More

Topics: Insider, Exhibits, Trade Shows, Sales

Social Media Savvy 2.0: #ThinkOutsideTheBox

Posted by Kaitlin Walukonis on Sep 29, 2015 5:04:19 PM

 In our first Social Media Savvy post, you learned how to master Twitter. Now it’s time to delve deeper into the world of social media platforms to further engage your meeting attendees. At your next meeting, why not think outside the traditional social media platform box and create an interactive experience that will take attendee engagement to a new level using Pinterest, Snapchat and Periscope?

Read More

Topics: Experiential Marketing, Trade Shows, Events, Social Media

Get the Most Bang for Your Buck when Exhibiting

Posted by Vanessa Schley on Aug 20, 2015 4:36:23 PM

There are many ways an exhibitor can save money when exhibiting at a trade show. You can rent a custom exhibit rather than purchasing your own exhibit materials. You can refurbish an existing exhibit from years prior instead of starting new. You can rent or purchase a modular exhibit display that is light-weight and packs up compactly to save on shipping costs.

Read More

Topics: Exhibits, Trade Shows, Exhibit Design, Exhibitor Services