Loving what you do isn’t something lots of people can say. I know how lucky I am to have a job that lets me connect with brands and causes that really talk to me and that I’m passionate about. And when I can work hard but see the end product actually come to life in a really big and cool way for others to also see- there’s not much that makes me happier. Ford’s Warriors in Pink activation ranks as one of my favorite events that I have been a part of during my tenure here at Hargrove. The story and cause behind the event, the difficulties behind the scenes and the outcome made the opening that much sweeter for me.
Becoming an exhibiting vendor at a horse trade show can grow your business’ clientele, allowing you to reach new customers and interact with others in the equine industry. But designing a space that stands out in the crowd while reflecting your brand can be met with unfamiliar challenges as you enter the world of vendors and show site exhibits.
Following our first blog post inspired by the SEGD Exhibition and Experience Conference, we’re back to offer you more tips on exhibit design and methods of attendee engagement. For this post, Nathalie developed tips focusing on the use of technology, both in your exhibit or event space and to start conversation.
Last month, two of our designers – Nathalie Nelson and Jayna Champeau – attended the SEGD Exhibition and Experience Conference at the American Institute for Architecture in DC. They found some great similarities between the speakers’ suggestions for audience engagement in exhibitions and the way we approach design at Hargrove, particularly with our exhibits, events and experiential marketing projects.
Just 11 days ago, the Summer 2016 Olympics aired its opening ceremony in Rio de Janeiro, Brazil! The ceremony featured great theatrical productions, music and dancing, as well as brilliant digital video mapping and light displays.
For decades, Hargrove has created all-encompassing experiential environments for events, trade shows and exhibits. We have kicked things up a notch with the addition of our own Experiential Marketing Production (XMP) line of business. Our XMP team works tirelessly with our agency clients to create captivating experiences that engage their audiences on all levels. When planning your next event, and even your next trade show or exhibit, think about every aspect of that environment, and how your audience will perceive the atmosphere. To help, our XMP team has provided a list of the top 10 considerations when planning an experiential marketing event:
Attending a trade show is an exciting and important investment for an organization. Especially if you have a booth year after year - themes change, logos change and locations change. That’s why it’s important to find new approaches to booth design and fabrication that can help save time and money. We work closely with companies and event representatives to create booths that can be used for years to come without losing any spark. Here are four easy ways you can keep your booth fresh, without breaking the bank:
You spent weeks planning and preparing to exhibit at the trade show, and now the show has come and gone. You successfully made it through the planning, installation, show open hours, receptions, parties and dismantle – your work is now complete, right? Actually, there are plenty of post-show activities you need to conduct. Here are some of our top post-show action item suggestions:
Shipping and material handling services often confuse both new and experienced exhibitors. To help alleviate some confusion, the Hargrove team has gathered the most frequently asked questions below:
No matter what size exhibit space you’ve chosen, participating in a trade show is no small feat. It requires a significant commitment of time and resources to ensure your success.